objective it

Who are Objective?
Objective is a Chelmsford-based company that focuses on software development and data analytics. We help businesses create robust, scalable software and data solutions that address their challenges and unlock new opportunities.

Working with ambitious small businesses, with big aspirations, to established corporate enterprises Objective delivers bespoke technology solutions designed to fit businesses unique needs. Leveraging over 35 years of trading expertise helping businesses grow with technology such as software development, databases, data science, and AI. Our expertise combined with a personable, client-focused approach, means we take the time to understand pain points, frustrations and challenges as well as the needs and vision of a business. Taking the time to understand allows us to get to the heart of our customers’ requirements and help turn their vision into their success.

What have you been up to in 2024?
2024 saw two main trends for us as a business: integrating AI into software development projects such as AI-powered search and data integration – mainly focusing on efficiency. We work with businesses cross-sector and of a variety of sizes, so we see trends in what one industry has done start to become common-place in another but across the board this year there has been a focus on how businesses can make use of AI within their existing investments. This has been underpinned by companies such as Microsoft, (Objective is a Microsoft partner) releasing more out-the-box AI for businesses to integrate.

We’ve worked more internationally this last year, with a new client in New York, a new small piece of work in the UAE, and networking and collaborating with agencies across Europe for another customer of ours. To expand further into the global market we’ve joined the Grow London Global programme thanks to Essex County Council’s support.

Additionally, we’ve been sharing our 10 years of experience of AI projects with businesses across Essex with our own lunch and learn series aimed at helping Directors learn about practical applications of AI. We have also given a talk at the IOD East of England Expo on AI and its applications for business and we were at the Ambitious Essex Summit giving demonstrations of Microsoft’s Auto Machine Learning solutions.

What are your plans for the future?
Looking ahead, we want to continue to help companies in Essex use their data to gain value in their operations and unlock opportunities to grow their businesses. We plan to host data innovation workshops and continue with our lunch and learn series to do this. We intend to continue with our global growth, focusing on data insights and machine learning projects.

We’ve are looking to increase our giving back to our local community too, via our charitable Honalee Fund, which is managed by the Essex Community Foundation. We believe Essex is a wonderful place, full of variety whether that is for a day out or somewhere to work. Through our Honalee Fund we support charities focused on young people, to help ensure Essex is the best place to grow up – so watch out for fundraising for this purpose.

Do you think Essex is a place for business? If yes, why?
Absolutely. Essex is a great location to trade from, with easy access to London, the home counties and East Anglia, as well as the world via two Airports and Ports at each side of the county. For a company such as Objective, the infrastructure alongside the variety in business sizes provides a thriving business community. There is plenty of opportunity for collaboration and growth with large enterprises and many SMEs to work together with.

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